The APRA Press <p>The <strong>Association of Professional Researchers &amp; Academicians </strong>(The APRA) is a nonprofit professional association serving in research and development.</p> en-US The APRA Press 7TH ASIA INTERNATIONAL MULTIDISCIPLINARY CONFERENCE 2023 <p class="p4"><strong>AMIC 2023 THEME</strong></p> <p class="p5"><em><span class="s2">N</span>AVIGATING THE <span class="s2">F</span>UTURE<span class="s2">: M</span>ULTIDISCIPLINARY <span class="s2">P</span>ERSPECTIVES ON <span class="s2">E</span>MERGING <span class="s2">T</span>ECHNOLOGIES AND THEIR <span class="s2">I</span>MPACT ON <span class="s2">S</span>OCIETY AND <span class="s2">B</span>USINESS</em></p> <p class="p5">Venue: Technovation Park, Universiti Teknologi Malaysia, Johar Bahru, Malaysia</p> <p class="p6"><em><strong><span class="s3">C</span>ONFERENCE <span class="s3">T</span>RACKS</strong></em></p> <p class="p7"><strong><span class="s4">S</span>CIENCE<span class="s4">, T</span>ECHNOLOGY<span class="s4">, E</span>NGINEERING<span class="s4">, </span>AND <span class="s4">M</span>ATHEMATICS <span class="s4">(STEM)</span></strong></p> <p class="p6">The conference provides a platform for participants to present their research, projects, and best practises in STEM fields and to receive feedback and constructive criticism. The conference also facilitates discussions on the latest developments, challenges, and opportunities in STEM fields, including emerging areas such as artificial intelligence, machine learning, big data, cybersecurity, and the internet of things. The conference aims to promote STEM education and encourage the participation of young researchers and students in STEM fields. The focus areas of this conference include advanced materials and manufacturing, aerospace engineering and technology, biomedical engineering and technology, cybersecurity and cryptography, electrical and electronic engineering, energy and environment, mathematics and statistics, mechanical engineering and robotics, nanotechnology and nanoengineering, physics and astronomy, STEM education and pedagogy, and more.</p> <p class="p7"><strong><span class="s4">L</span>IFE <span class="s4">S</span>CIENCES <span class="s4">(LS)</span></strong></p> <p class="p6">The conference on life sciences aims to provide a platform for scholars, researchers, educators, and practitioners from around the world to convene and discuss the latest advancements, best practises, and challenges in life sciences. The focus areas of this conference include biotechnology and biopharmaceuticals, genetics and genomics, environmental and agricultural life sciences, neurosciences and behavioural sciences, immunology and infectious diseases, molecular and cellular biology, biomedical sciences and bioengineering, systems biology and bioinformatics, pharmacology and drug discovery, evolutionary and ecological sciences, nutrition and food science, public health and global health, and more. The conference aims to contribute to the advancement of Life sciences towards a sustainable future.</p> <p class="p2"><strong><span class="s1">S</span>OCIAL <span class="s1">S</span>CIENCES AND <span class="s1">H</span>UMANITIES <span class="s1">(SSH)</span></strong></p> <p class="p1">The conference theme aims to encourage interdisciplinary discussions and collaborations towards creating more inclusive and equitable societies that are better equipped to address the complex social and cultural challenges of our time. The focus areas of this conference include anthropology and sociology, gender studies and sexuality, history and archaeology, language and linguistics, law and political science, philosophy and ethics, psychology and education, economics and business management, cultural studies and arts, religion and spirituality, media and communication studies, and more. The conference aims to provide a unique opportunity for participants to engage in meaningful discussions, learn from one another, and contribute to the advancement of social sciences and humanities towards building more inclusive and equitable societies.</p> <p class="p2"><strong><span class="s1">E</span>CONOMICS<span class="s1">, B</span>USINESS AND <span class="s1">M</span>ANAGEMENT <span class="s1">(EBM)</span></strong></p> <p class="p1">The conference on Economics, Business, and Management aims to bring together scholars, researchers, professionals, and practitioners from various disciplines to share and discuss the latest research, ideas, and developments in the field. The focus areas of this conference include sustainable business practises, innovation in entrepreneurship and startups, sustainable finance and investment, international trade and globalisation, corporate social responsibility, human resource management, operations and supply chain management, marketing and consumer behaviour, economic development and policy, public sector management and governance, and more. The conference aims to provide a unique platform for participants to engage in fruitful discussions, learn from each other, and contribute to the advancement of innovative and sustainable practises in economics, business, and management.</p> Muhammad Imran Qureshi Copyright (c) 2023 The APRA Press 2023-10-03 2023-10-03 THE DRAMA BODY BLUEPRINT FOR THE WORKPLACE <p>One of the key principles of drama is that ‘art imitates life’. In order for drama to be taught and performed at a level that touches the raw emotions of the audience, it needs to be conveyed in a manner that captures the reality of the human experience. This essence is then infused in the actors’ portrayal of their characters, and in the scene that they are playing, so that the actors can feel the emotions of the scene, which in turn inspires their acting to greater heights. Fundamentally, teaching actors how to perform their roles is no different to teaching professionals the fundamentals of body language. Each movement symbolises the same objective - A character portraying a spiteful antagonist would behave in a similar manner to the office bully, and would portray similar body language. How the protagonist would react to counter the aggression would be similar to how an office worker would need to react to neutralise the negative body language displayed by the bully. The Drama Body Blueprint was created as a result of this crossover in disciplines, where the same body language in acting could be read and taught to portray intent, power, and emotion to gain an edge at the workplace, within as little as an hour.</p> <p><strong>ABDULLAH MOHD NAWI</strong></p> <p>Ph.D (Education), University of Canterbury, NZ</p> <p>M.Ed (TESL), Universiti Teknologi Malaysia, Malaysia</p> <p>B.Ed (TESL), University of Exeter, UK</p> <p>Primary Email:</p> Abdullah Mohd Nawi Copyright (c) 2023 The APRA Press 2023-06-19 2023-06-19 Personality <p>Personality is the Acts, Reacts &amp; Interacts of an individual. Owning to its multi-faceted nature, the construct of personality has always been in limelight, especially for academicians and researchers who have tried to explore it in detail. This book endeavours to provide a holistic overview of personality development by undertaking its diverse application across personal and professional settings, while also highlighting the dynamics it creates with other variables of significant importance. These chapters will enable readers; both novice and expert, to better understand the concept of personality and its various manifestations in a comprehensive but comprehensible manner.&nbsp;&nbsp;</p> Shazia Qayyum Muhammad Behroz Nimra Aftab Maria Muhammad Rasheed Anum Yaseen Nazar Abbas Ruhsar Sakhawat Rimsha Aiman Asifa Zahid Amna Maqsood Maia Salman Hafsa Tanveer Irum Imdad Ishrat Fatima Rida Tahir Nadia Arif Tayyaba Nusrat Mehreen Gulzar Copyright (c) 2023 The APRA Press 2023-02-20 2023-02-20 Digital Leadership <p class="C-Text">The digital revolution has drastically changed the business world, posing new challenges for leaders. Digital leadership offers a solution, encompassing the skills necessary for leaders to succeed in a rapidly digitizing landscape. This book presents 9 chapters on the topic and is ideal for anyone interested in learning about leading in the digital age. Stay ahead of the curve and enhance your leadership skills with the concepts of Digital-Leadership.</p> Sobia Irum Nohman Khan Muhammad Imran Qureshi Huma Sikandar Ahmed Ejaz Muhammad Hassan Razali Mat Zin Qaisar Ali Shazia Parveen Kirendip Singh Sanil S. Hishan Hamad Raza Syed Muhammad Afraz Hassan Gillani Jürgen Bode Syed Muhamad Ahmad Hassan Gillani Julia Krätz Shivani Agarwal Apoorv Gupta Shristi Maurya Shivansh Gangwar Shivanshu Shekhar Singh Shivam Tyagi Nasir Mehmood Sarah Khan Muhammad Ashfaq Abdul Sami Umair Manzoor Asmara Irfan Minahil Khaliq Obed Rashdi Syed Copyright (c) 2023 Authors 2023-01-18 2023-01-18 Corporate Social Responsibility for Flood Mitigation in Malaysia <p class="B-Preface-Text" style="margin-bottom: 6.0pt;"><span lang="EN-MY">The idea of this book originated from my research work on floods in Malaysia after the country faced a flood disaster in 2014, which was one of the worst floods in decades. During this period, I felt there was need to know how the corporate sector in Malaysia contributes to the efforts to mitigate floods in Malaysia, as this is one of the major natural disasters which Malaysians face every year. This book writeup spanned for over seven years, where we collected data from various secondary sources and in-depth interview with many of the stakeholders involved in handling floods in Malaysia. The main purpose of this book is to provide an overview on the efforts towards flood mitigation from the Malaysian listed companies. The book contains analysis about the Corporate Social Responsibility (CSR) efforts from more than 900 companies which was listed in Bursa Malaysia in 2014-2015. Many of the findings and recommendations presented in this book is suitable to the contemporary research work in CSR. The book begins with the introduction to disaster management and CSR in the chapter 1. Chapter 2 presents the literature review of the research in the field of disaster management in Malaysia. In Chapter 3, we explain about the methodology used for this research and gives an idea to the readers on how this study was conducted. Finally, Chapter 4, 5 and 6 summarizes the findings, conclusions, and recommendations of this study. This book will give an insight into how Malaysia’s listed companies can contribute to mitigating the flood disaster.</span></p> Sanil S. Hishan Suresh Ramakrishnan Copyright (c) 2022 The APRA Press 2022-11-24 2022-11-24 STRATEGIC CORPORATE SOCIAL RESPONSIBILITY <p>Corporate Social Responsibility (CSR) as a concept has evolved over time. Ever since the idea of CSR was introduced by Howard R. Bowen, this field has been of keen interest to researchers around the globe. The idea has evolved, and currently, CSR has become a strategic decision contributing to the organization's success. This research book introduces different aspects of strategic CSR research. Researchers from other countries have contributed to this book with a different perspective on research, which is an outcome of their comprehensive research work. The book introduces various facets of CSR, and the chapters discuss the findings of research studies on CSR development in Malaysia, CSR and risk management, the impact of CSR on organizational resilience, the impact of CSR on shareholder value, the impact of CSR on financial performance, and the impact of CSR on corporate governance. This book will give an insight into the paradigm shift in the approach to CSR.</p> Sanil S. Hishan Suresh Ramakrishnan Lim Boon Keong Asim Ali Chaudhry Khartic Rao Manokaran Farah Diyana Abdul Aziz Ru Duan Boon Keong Lim Izdihar Abdullah Zamil Noriza Mohd Jamal Yueqin Liu Poh-Chuin Teo Kexin Zhao Liang Zhao Sharmila Devi Nair Beni Widarman Yus Kelana Copyright (c) 2022 The APRA Press 2022-11-06 2022-11-06 Action Research in Business Management <div class="page" title="Page 2"> <div class="section"> <div class="layoutArea"> <div class="column"> <p><span style="font-size: 0.875rem; font-family: 'Noto Sans', 'Noto Kufi Arabic', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;">Action research is a wide and diverse solutions process, and different persons have different perspectives about what action research is, what it is for, who can do it and how. Action research is a practical form of inquiry that enables anyone in every job and walk of life to investigate and evaluate their work. The inquiry includes, what improvement do we need to do in order to streamline the work process? And how improvement can be carried out? And how do we prove that the work process has improved? From this account, action research has become an important tool in providing solutions be it personal or professional. It has also become popular as a form of professional learning across the professions and disciplines, including leadership studies (Branson et al, 2016) and management and business studies applications (Coghlan &amp; Shani, 2016).</span></p> </div> </div> <div class="layoutArea"> <div class="column"> <p>Action research is viable because it is easily applied by every practitioner and/or researcher, be it the professional or the student. Action research can be a powerful form of liberating professional inquiry about a problem as such the practitioner and/or researcher could themselves investigate their practices and find solutions for the problem's approach. As such, action research is a methodology that combines ‘action’ and ‘research’ together. During a study, the practitioner and/ or researcher performed the current work practice and reflected on what has happened and used this information to plan their intervention. The idea is to provide the solution based on the research methodology and data analysis with validation through a mixed-method approach of qualitative and quantitative analysis. Through this, the intervention or solution is formulated and implemented as required for the next course of action. The process of action research has a refining effect on action and the practitioner and/or researcher will gain an understanding of the work process performed. Through the reflection cycle, the practitioner and/or researcher will then provide the required justification, that the intervention did enhance the work process and provide the improvements as required.</p> <p>As compared to applied research, action research allows the researcher to implement their solutions as an intervention to the work process. And using empirical evidence utilizing the mixed-mode approach of data analysis, researchers and/or practitioners are able to carry out the reflections on their intervening solutions to ensure that the solutions are effective in solving the current problems at hand. Action research has been proven to be both effective and efficient as a research process in order to find practical working solutions with the right combination of research tools.</p> </div> </div> </div> </div> Copyright (c) 2021 The APRA Press 2021-11-13 2021-11-13